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3/7/2023
16 : 34
March 7 - Miller Lite converts sexist ads into fertilizer | QuickBooks spotlights small business film cameos
QuickBooks caters to film tourists by highlighting small business cameos; Corona launches virtual clubhouse and store on its site; As retail media networks multiply, Amazon stands alone; Digital growth
3/6/2023
16 : 25
March 6 - Nissan brings TikTok Now to March Madness | Media agencies sign on to JIC
Media agencies sign on as JIC sets cross-platform baseline; Elf Cosmetics pens new song in big bet on O Face lipstick; Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in
3/4/2023
18 : 14
Weekender: Chipotle embraces viral TikTok trend with new menu item
Signup | Forward Marketing Dive Weekender March 4, 2023 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact 5 leading brands 3X'd revenue goals See how Sephora, M1
3/3/2023
16 : 34
March 3 - Hershey’s trans-inclusive campaign backlash | Levi’s tells ‘Greatest Story Ever Worn’
Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion; Home Depot takes Kids Workshops to the metaverse on Roblox; Do Meta, Snap's new AI bets signal a social
3/2/2023
16 : 24
March 2 - OpenAI makes ChatGPT easier to integrate | Guinness’ St. Patrick’s Day push rewards epic toasts
Guinness rewards epic toasts this St. Patrick's Day; Bose works to boost gender parity in music production; WPP CEO considers AI's potential for agencies; Agency in-housing debate resurfaces,
3/1/2023
16 : 14
March 1 - Hard Mtn Dew hosts retirement bash | Molson Coors CMO promoted in restructuring
Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role; Sam's Club adds retargeted ads to retail media network; Agency in-housing debate resurfaces, with fresh shades
2/28/2023
16 : 34
Feb. 28 - FTC warns against ‘AI hype’ | AB InBev’s Nütrl gets first national push
AB InBev seltzer brand's first national campaign focuses on simplicity; Maybelline enlists its first-ever digital avatar for mascara launch; AI workflow tool secures $65M from backers including
2/27/2023
16 : 15
Feb. 27 - Chipotle adopts viral TikTok menu hack | Kind embraces simplicity
Why Kind keeps it simple in latest wellness-focused marketing play; 81% of consumers embraced influencer marketing in the past year, study finds; Hostess launches new snack brand to invigorate category
2/25/2023
18 : 14
Weekender: Walmart ad sales hit $2.7B as execs eye greater scale
Signup | Forward Marketing Dive Weekender Feb. 25, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data
2/24/2023
16 : 35
Feb. 24 - Mercedes rides with TikTok, Google | Cutwater unveils brand refresh
Cutwater refreshes brand to accentuate accessibility of canned cocktails; TikTok's engagement rate soars above the competition; Victoria's Secret pilots refreshed loyalty program View online |
2/23/2023
16 : 4
Feb. 23 - Coke latest to join AI hype train | Silk gives nepo babies milk mustaches
Silk gives nepo babies milk mustaches to boost plant-based alternative; Kraft Heinz goes luxe with immersive hotel integrations; Shake Shack serves up fine dining experience with White Truffle Menu
2/22/2023
16 : 24
Feb. 22 - Walmart ad sales hit $2.7B | Espolòn goes for the kill with ‘Scream’
Espolòn Tequila mixes 'Scream'-themed cocktails for horror franchise tie-up; Wonderful Pistachios cracks open TikTok for campaign revival; What a podcasting industry slowdown means for
2/21/2023
15 : 24
Feb. 21 - How Molson Coors tackles football’s cost, clutter | Do podcasts still have advertising potential?
What a podcasting industry slowdown means for advertisers; Patrón Tequila serves AI-generated cocktails for National Margarita Day; Campaign Trail: ESPN revives iconic 'This Is SportsCenter'
2/18/2023
18 : 14
Weekender: P&G’s Pritchard says AI, algorithms are improving ad effectiveness
Signup | Forward Marketing Dive Weekender Feb. 18, 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Boost Loyalty
2/17/2023
15 : 54
Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance
A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic 'This Is SportsCenter' spots; Olay offers Galentine Hotline for the brokenhearted; How social media
2/17/2023
8 : 15
Feb. 15 - Trade Desk revenue up 24% | Instagram dumps live shopping
Instagram sunsets live shopping as commerce retreat continues; By the numbers: Super Bowl LVII; How Behr Paint connects with millennial homeowners on TikTok; DDB taps AI to quickly produce creative
2/17/2023
8 : 2
Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand
7Up's international rebrand seeks to uplift consumers; Jameson serves cardboard 'desk decoys' for St. Patrick's Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup |
2/14/2023
16 : 4
Feb. 14 - How Super Bowl LVII ads mostly fumbled | Fanta rebrands
Coke promotes Fanta shakeup with mobile game, Gen Z creators; How Behr Paint connects with millennial homeowners on TikTok; AOR model declared 'dead' as brand needs diversify beyond creative,
2/13/2023
21 : 4
Special Report: Super Bowl LVII
The big game's ads, broken down by sentiment, social engagement and more. Marketing Dive View online | Sign up | Forward Special Report: Super Bowl LVII Feb. 13, 2023 Deep Dive 'Safe, lazy,
2/13/2023
16 : 44
Feb. 13 - McDonald’s teams with Cardi B, Offset for Valentine’s Day | Every ad from Super Bowl LVII
Ad blitz: Tracking every marketing play for Super Bowl LVII; What does NBCUniversal's 'nerd Coachella' mean for advertisers?; Coca-Cola debuts 'transformation-flavored' soda in its